SORAsound is on a roll. we are now representing tom evans based on our customers’ great recommendations.

Tags: phono stages, preamps, tom evans

SORAsound now represents soundsmith phono cartridges and other lines including their beautifully made amps and preamps.

Tags: cartridges, soundsmith

SORAsound now represents pass labs.

SORAsound now represents koetsu phono cartridges.

Tags: cartridges, koetsu

my father is visiting for three weeks. he is 83 years old. he is a very good man, a great father, and i am very proud of him. he wakes up very early in the mornings and goes for a three hour walk.

i have a brother and a sister. i have not seen my brother (and most of my family) since 1978. i hope to visit iran this year and see him and the rest of the family.

the orange shirt is a gift from me. i love orange color, hence the custom made lamborghini orange DaVinciAudio turntable and achille castiglioni listening chair.

Tags: mehran's father

based on my verbal and email exchanges with nakatsuka san and Sibatech, ZYX ATMOS and ZYX 4D are the same. in fact, on dec. 10, 2007, based on nakatsuka san’s suggestion, i had requested ZYX/Sibatech to make some ZYX 4D empty boxes and manuals for me, so i could take pictures of them as a proof that we could have ZYX 4D available to our customers if they wanted. this was mainly to address some rumors in germany that SORAsound could not get ZYX 4D and that 4D was better than ZYX atmos and ZYX UNIverse.

here you see one of SORAsound/4D pictures. relabeling my existing ATMOS inventory to 4D was going to cost me 7,000 yen per cartridge but i decided to stick with atmos, mainly because we had done some reviews of it, nakatsuka san (and me too) also thought it may be confusing to our customers, and also, because i wanted to easily identify the gray market 4D (a “friend/associate” of mine had unfortunately contributed to that).

a comment recently posted on audiogon, allegedly on behalf of these companies, indicates they are different. i think it is pure BULL. i simply can not imagine these words are from nakatsuka san as i still have a lot of respect for him.

Tags: cartridges, sibatech, ZYX, ZYX 4d, ZYX atmos, ZYX chats

well, it takes two to tango. in all honesty, i am questioning many things now, like what could i or should i have done different. yes, maybe my direct business model for a company in inception is good but not for a company with ambitious growth wishes.

i would have certainly been willing to give ZYX/Sibatech desired business model a very strong and honest try. i was never given the chance for it. i think they had made up their mind on march 5, 2009 when they sent me an email wanting to know my thoughts about some things and also telling me not to call them, write to them.

anyways, would i have done (or wished to have done) some things differently now? of course. hindsight is 20/20.

Tags: hisayoshi nakatsuka, ZYX, ZYX chats

no idea how to run this. essentially, i am thinking of running this as my corner, a space i can use to express my ever evolving thoughts on some (un)related issues.