about

this section is a true “about us” section, at the expense of seeming narcissistic. many of our customers have become our family friends and check this section at times. so, i try to update it for them every now and then.

at the end of the day, we are people from humble beginning who have happened to be lucky enough to have met lots of very nice people, many via SORAsound.

nami

my wife, nami, graduated from tokyo national university of fine art – department of vocal music, japan’s premier arts and music school. although classically trrined as a soprano, nami’s singing portfolio ranges from very soft angelic to opera, jazz, rock and pure nuts.

in denmark, her band OPERA followed the queen’s speech during the arhis festival 1995. in 2002, she had a solo recital at japan’s esteemed suntory hall.

here is what some credible people say about nami’s music.

daniel charles: “…contains precisely the exaggerated declamation, the quaver, the feminine shrill… all this and more… nami’s genius to be able to measure with such extreme precision and refinement every vocal effect used.”

nice-matin [of france]: “…two leather-wearing japanese in a performance that would have blown away the entire zenith.”

mainichi shinbun [a major japanese newspaper]: “…a pleasant sensation… broke all preconceived notions… border-less… their costume, acting like wind-up dolls out of fellini’s world.”

music world [of canada]: “…an exercise in vocal madness that has tokyo nammy cackle, quacka and honk as if convinced that such was humankind’s ultimate aim.”

mehran: “it is really good. SORA must be better…”

*** she is on over 20 CDs, a few of them on epic sony. below you see description of some of the cds.

mehran

mehran masoud as kids Bi was born on jan. 4, 1960 in a small town in iran. growing up, i always felt different. in a good way, of course.

at age 13, my parents sent me to a boarding school in tehran, called alborz. like all “alborzis,” i remain proud of my education then. needless to say, i will never send SORA to a boarding school, even if he continues not to kiss and hug me as much as i want him to.

when i finished my high school at age 17, i was awarded a full scholarship to study international relations at l’institut universitaire de hautes etudes internationales in geneva, switzerland.

on my flight to geneva, i knew i was leaving iran for good ….

so what happens when you send a young, (girl) deprived iranian boy from humble beginnings to geneva? he goes boogying. i discovered a great disco, called club 58 and became their youngest honorary member. serious. i normally was one of the first to arrive there on friday and saturday nights, in my pretty bell bottom suit pants. i danced all night to many songs, of course including the village people and soundtrack of saturday night fever. i was always a few steps behind the rhythm. nonetheless, i had a lot of fun. think of it as your vta being off a bit; you could still enjoy your music.

two years later, in 1979, i left geneva to go to denton, texas (university of north texas). not exactly the cultural mecca of america, and certainly not the best place for an iranian champ to live then. but denton had a great subculture and a great music school. after a while, i fit right in.

i did most my schooling in america and have the following degrees:

  • M.B.A. (emphasis on organizations and strategy)
  • M.A. international management
  • M.S. computer science (empahsis artificial intelligence)
  • B.S. computer science
  • B.A. French

since childhood, i have loved cultures and enjoyed people from the yonder, accents and their food. i speak a few languages and have lived and/or worked in over 20 countries. while living in tokyo, i became seriously involved in analog audio as a hobbyist.

i started SORAsound in may 2003 based on a request from hisayoshi nakatsuka of ZYX, inc. to distribute his ZYX cartridges in north america. SORAsound gave me the opportunity to put in practice some of my management consulting experience. but more importantly, SORAsound addressed two significant needs in my life: the love of meeting new and interesting people like you; and sharing the joys life can bring us, including music.

policy

we love our customers. SORAsound prides itself on have the BEST customer service. many of our customers have become friends. this is the main reason we enjoy SORAsound so much. to avoid misunderstandings, please be kind and read our policy as outlined below. any transaction with SORAsound assumes you have read and accepted the following:

  • EVERYTHING HERE IS SUBJECT TO CHANGE. this includes prices, specifications, policies, etc. please do not assume anything. ask questions before you make a purchase.
  • generous upgrade allowance.
  • no refunds, returns or exchanges for any reason.
  • your warranty is the direct manufacturer’s warranty (i.e. not SORAsound) and not tranferable. in case of a problem, it is the manufacturer (not SORAsound) who decides whether the issue in question is covered under warranty.
  • once an item reaches you, it is covered by the above warranty, if applicable.
  • SORAsound bears no responsibility for the use or misuse of the items purchased.
  • in some markets the product(s) we distribute are represented by a dealer. if so, we will be happy to introduce you to them for a demonstration of our product(s) and best service to you.

thanks for your understanding. we love you!

disclaimers

  • As of March 20, 2009, SORAsound is not a ZYX Co. distributor.
  • All NEWS and BLOG posting made are accurate to the best of my knowledge at the time of the posting. If you are aware of any changes or corrections that need to be made to the posting, please use the LEAVE A COMMENT button on each posting, to write/recommend changes. Or please send an email to info@SORAsound.com.
  • The statements reflected in each posting is valid for the posting, and does not reflect future changes.
  • Any changes related to the postings at the future date, may or may not be reflected on this website. If you are aware of any changes that you think need to be included please use LEAVE A COMMENT button to post the changes you suggest.
  • All retail prices (ZYX Co, and other products) may change without notice at anytime. These prices may or may not be reflected on this website.

ventures

dealers: SORAsound welcomes dealer enquiries. we always look for great partners who are highly customer oriented and show a genuine interest in our products and promoting them. at this point, we are the exclusive north american distributor for amazon audio turntables, moerch tonearms, musical affairs speakers, and onzo zerodust stylus cleaners.

manufacturers: SORAsound welcomes distribution opportunities of products created by high integrity and quality / customer conscious manufacturers. we always commit to a certain amount of revenue and/or volume to our manufacturers to ensure they are treated fairly and to demonstrate we have enough skin in the game.

consulting: our partner company provides a variety of consulting engagements, including setting strategy, assessing merger/acquisition opportunities, value realization, and supply chain optimization.

funding /acquisition: we are open to all forms of partnership with creative and innovative companies which have demonstrated commitment to quality. these partnerships include direct/indirect financial investment and/or acquisition when appropriate.

artists/innovators/out-of-box thinkers: we are your best friends.

links

Arthur Salvatore’s website. To me, this is the most informative audiophile related website in the cyberspace. You may not agree with Arthur but you will never question the man and his intention. He has taught a lot of us plenty. To this day, Arthur’s website is one of the first places I turn to for audio related information.

10Audio.com. This is Jerry Seigel’s website. Jerry is a fair reviewer and has great ears. Above all, he is a very good person. Jerry buys most, if not all his review equipment. He does not accept advertising on his website so he does not owe anyone any favors. For no fluff, no bias, thoughtful and professional reviews, I refer to Jerry Seigel’s website.

SORAsound ZYX CHATS. This link provides you with the most informative material regarding ZYX phono cartridges and other products manufactured by ZYX Company. Disclaimer: Please note that as of this writing SORAsound no longer distributes ZYX products.

SORAsound NEWS listings. This is only a listing of SORAsound NEWS items. Helps you select which NEWS you want to read, or re-read. Go back and refresh your memory! All informative.

SORAsound BLOG listings. A simple listing of SORAsound BLOG. Allows you to pick and choose easily what you want to read. All fun.

ZYX Distributors. This is a list of ZYX distributors outside North America as of end of 2009.

contact

SORAsound and /or one of our dealers will be happy to help you. For further info, please contact us:

info@sorasound.com

mehran@sorasound.com

sorasound@me.com (this is probably the best email address for reaching us. less likelihood of your mail getting stuck in the spam folder. we are very responsive. if you do not hear back in 24 hours, it means we have not gotten your mail.  please call. thanks.)

tel. 773.706.9705