SORAsound and Lamm Industries….

September 21, 2011 :: Tags: :: Comment

SORAsound is pleased to announce we are now representing the great line of Lamm products.

After many of our customers told us about these fine products, and one insisted that Lamm is “as natural as breathing,” finally I got moving and decided to represent Lamm Industries.

This also demonstrates SORAsound’s commitment to its customers and growth plan despite the great economy we have been experiencing.

I have some plans for Lamm, and will be playing with it in the next couple of weeks in some fun combinations. Stay tuned.

ZYX Cartridges – All New Pricing, Back to Sanity!

September 16, 2011 :: Tags: , , , :: Comment

Thanks to the support of our customers, SORAsound is back to distributing ZYX cartridges again. Our costs have gone up much higher. Weak dollar and strong yen are hiring us bad. But we have introduced all new retail prices for ZYX to gain your business. They are all below Japan retail prices!

How could it be possible? Well, we are cutting our own profit. In fact, in some cases our margin is less than half of a dealer (yes, you read it right, a dealer, not a distributor) representing some competing brands.

The two years that SORAsound was not representing ZYX Co, prices of ZYX cartridges rocketed up, retailing from $1,000 to $16,000. ZYX Omega retailed up to $8,300. Gold coil had a premium of up to $1,100. ZYX mono cartridges had a significant premium over their stereo siblings.

Now, for the same models, we have the following pricing:

  • $795 to $9,995. For details please see (ZYX North American Retail Prices).
  • Copper, silver, and gold coils are priced equally.
  • Mono versions cost 30% under (yes, below) their stereo siblings.

Essentially we have done our best to offer prices as close to what we used to offer (factoring in our extra costs and the exchange rate).

We are also offering generous trade-in, trade-up, and MOVE-to-ZYX packages. For further detail, please contact SORAsound.

Who Says What About ZYX Cartridges?

September 16, 2011 :: Tags: , :: Comment

Please read and see who says what about ZYX. These are quotes from reviewers, journals, and your audiophile virtual friends. Check out Who Says What…..

Hans Henrik Moerch Visiting SORAsound

September 11, 2011 :: Comment

We are pleased to inform you that Mr. Hans Henrik Moerch and his lovely wife, Benedicte will be visiting SORAsound from Thursday Sept. 29 to Sunday Oct. 2, 2011. Hans Henrik will be installing his new reference DP8 tonearm on my recently arrived DaVinci Audio inUnison turntable. The sweet person he is, he will also be installing my Graham Supreme tonearm!

Who talks about competition? There is no competition. These arms are different, and they are all so limited that there is enough room for them to co-exist and enjoy each other.

Nordost Visting SORAsound

September 11, 2011 :: Comment

Michael Taylor of Nordost will be visiting SORAsound on Sept. 15, 2011. We will be trying the magnificent ODIN cables, Quantum Power Conditioner and Power Distributors as well as VIDAR machine to break in all the newly purchased cables.

Most cables in SORAsound showrooms are Nordost Valhalla. For our 47 Lab showroom, we use 47 lab cables but all Nordost Valhalla power cords, soon to be converted to ODIN.