a surprise request from hisayoshi nakatsuka san of ZYX. after lots and lots of purchases as an end consumer, a few consulting gigs for manufacturers, and a sheer coincidence…..nakatsuka san asked mehran to become the north american distributor for ZYX cartridges. initially mehran rejected the offer as he did not like the traditional model of audio business, did not like shows (avoided vegas at all costs), and frankly did not think he would be successful.
after some talks, and given mehran’s good friendship with hisayoshi nakatsuka san, mehran decided to partner with ZYX and sibatech. this turned out to be a great journey for us as we have met a lot of nice people because of the joy of music ZYX phono cartridges bring to all of us. soon after, SORAsound, LLC was born.