October 22, 2011 :: Tags: ZYX chats :: Comment
SORAsound will be visiting friends and associates, great audiophiles of Michigan and Toronto next week. For details and/or visits please email me. As always, I travel with my ZYX.
October 19, 2011 :: Tags: amazon audio, moerch, RMAF, ZYX, ZYX chats :: Comment
We are happy to see that The Audio Beat declared our room as Best of Show at RMAF 2011 held a few days ago. This is to a great part thanks to our friends at Volti Audio with their amazing horn speakers as well as DSA line stage and phono stage. My dear friend Ming of GOTO USA arranged the room and took care of lots of things. I can not thank him enough.
SORAsound showed AMAZON REFERENZ, Moerch DP8 tonearm, and ZYX Omega cartridge. The sound was great. Personally, I do not think we went out of our way to make the room sound good. In general, I am not so keen on shows. I mainly look forward to meet customers in person.
Given that, I spend a lot of time outside our own room, meeting manufacturers, checking out other products, and meeting customers I have talked to on the phone or emailed with but had never met in person. During this time my friend Hans Henrik Moerch and his wife, Benedikte stayed in the room all the time, taking care of the analog rig, and explaining their tonearm to visitors. Hans Henrik is a perfectionist and very detailed oriented. Seen in this picture he is adjusting his poster, making sure it is straight. By the same token when he makes tonearms, not only he checks them out under light many times for consistency, he checks them under sun shine too!
Thanks again to the great team we had at RMAF and to The Audio Beat for their recognition of our room.
September 16, 2011 :: Tags: ZYX, ZYX cartridges, ZYX chats, ZYX prices :: Comment
Thanks to the support of our customers, SORAsound is back to distributing ZYX cartridges again. Our costs have gone up much higher. Weak dollar and strong yen are hiring us bad. But we have introduced all new retail prices for ZYX to gain your business. They are all below Japan retail prices!
How could it be possible? Well, we are cutting our own profit. In fact, in some cases our margin is less than half of a dealer (yes, you read it right, a dealer, not a distributor) representing some competing brands.
The two years that SORAsound was not representing ZYX Co, prices of ZYX cartridges rocketed up, retailing from $1,000 to $16,000. ZYX Omega retailed up to $8,300. Gold coil had a premium of up to $1,100. ZYX mono cartridges had a significant premium over their stereo siblings.
Now, for the same models, we have the following pricing:
Essentially we have done our best to offer prices as close to what we used to offer (factoring in our extra costs and the exchange rate).
We are also offering generous trade-in, trade-up, and MOVE-to-ZYX packages. For further detail, please contact SORAsound.
September 16, 2011 :: Tags: reviews, ZYX chats :: Comment
Please read and see who says what about ZYX. These are quotes from reviewers, journals, and your audiophile virtual friends. Check out Who Says What…..
September 6, 2011 :: Tags: ZYX chats :: Comment
We are happy to inform you of new ZYX retail prices for the North American markets. We have done our best to absorb our extra costs, and the pain we feel due to the weakening dollar. In the last couple of years, we have seen dollar subsided in value by over 20%. Despite all this we have made sure our prices are at the fair level they were a couple of years ago, and at or below Japanese retail prices.
SORAsound is also introducing generous trade-in, trade-up, and MOVE-TO-ZYX programs for our loyal customers.