SORAsound showed AMAZON REFERENZ, Moerch DP8 tonearm, and ZYX Omega cartridge. The sound was great. Personally, I do not think we went out of our way to make the room sound good. In general, I am not so keen on shows. I mainly look forward to meet customers in person.

Given that, I spend a lot of time outside our own room, meeting manufacturers, checking out other products, and meeting customers I have talked to on the phone or emailed with but had never met in person. During this time my friend Hans Henrik Moerch and his wife, Benedikte stayed in the room all the time, taking care of the analog rig, and explaining their tonearm to visitors.  Hans Henrik is a perfectionist and very detailed oriented. Seen in this picture he is adjusting his poster, making sure it is straight. By the same token when he makes tonearms, not only he checks them out under light many times for consistency, he checks them under sun shine too!

Thanks again to the great team we had at RMAF and to The Audio Beat for their recognition of our room.

How could it be possible? Well, we are cutting our own profit. In fact, in some cases our margin is less than half of a dealer (yes, you read it right, a dealer, not a distributor) representing some competing brands.

The two years that SORAsound was not representing ZYX Co, prices of ZYX cartridges rocketed up, retailing from $1,000 to $16,000. ZYX Omega retailed up to $8,300. Gold coil had a premium of up to $1,100. ZYX mono cartridges had a significant premium over their stereo siblings.

Now, for the same models, we have the following pricing:

• $795 to $9,995. For details please see (ZYX North American Retail Prices).
• Copper, silver, and gold coils are priced equally.
• Mono versions cost 30% under (yes, below) their stereo siblings.

Essentially we have done our best to offer prices as close to what we used to offer (factoring in our extra costs and the exchange rate).

We are also offering generous trade-in, trade-up, and MOVE-to-ZYX packages. For further detail, please contact SORAsound.

SORAsound is also introducing generous trade-in, trade-up, and MOVE-TO-ZYX programs for our loyal customers.