ZYX New North American Retail Prices

By accident I found out today that ZYX North American Retail prices have been changed and reduced for some items. I assume this is a very recent event (effective in the last few days?). From a glance, there appears to be two major changes:

• All ZYX cartridges are priced same as their copper version. So there is no longer an extra premium for silver and gold.
• ZYX Omega copper is now $6,500 instead of $7,500. Silver and Gold versions are now priced same as the copper version.

It seems like the tactic of charging significant premiums for silver and gold coils of ZYX Co. phono cartridges in North America did not work. Also it appears that the significantly lower retail prices for in other countries simply pushed North American retail prices lower. For example, ZYX Omega in one European country is retailed at $2,695 (excluding VAT), still significantly less than half the retail price of ZYX Omega in North America.

It would be great to learn about the genius of deciding to charge an absurd premium of up to $1,100 for Gold coils instead of copper (in case of ZYX diamond). It would also be good to know now that different coils are priced the same, if some dealers still think that Gold coil ZYX is better than silver and copper versions. Anyways, I just noticed the price changes and in fairness, felt obliged to write this posting immediately.

To ZYX distributors and dealers worldwide: Please note that SORAsound postings are always valid and accurate to the best of my knowledge at the time of the posting and do not reflect the changes made after the posting, naturally. This is partly because in my old age, I have lost my great capability as a clairvoyant. While I put some additional notes for certain postings, after the initial write-up, I don’t have the time to keep track of all changes after each posting. I prefer to spend my time on other important matters than monitoring all ZYX related events. When I can, I write new posts based on data available to me at the time and in fairness. Out of respect for a recent request from ZYX Co. and its global agent, Sibatech, I am trying to avoid writing further ZYX Co. related posts (or reduce) to the extent possible. You are always more than welcome to post comments or make corrections on my website. As long as you are professional, your writing will be posted with pleasure.

To audiophiles/customers: for any questions, clarifications or discussions on any ZYX matter, please feel welcome to call SORAsound or any of your dealers, or friends. (Disclaimer: SORAsound is not a ZYX distributor.) I do not necessarily keep track of changes after the posting.

So in fairness to current North American distributor and dealers, I feel compelled to post the new prices here immediately, as soon as I found out about them. Based on prices posted on the website of a couple of ZYX dealers, there appears to be new ZYX North American retail prices.  ZYX Omega retail prices have been reduced to $6,500 regardless of coil (they used to be $7,500, $7,850, and $8,100 for ZYX Omega X, S, and G respectively from April 2009 until recently)

• ZYX 4D North American retail prices now appear to be (are based on a couple of websites I have seen) at $4,580 regardless of coil. These prices used to be $4,580, $4,850 and $5,100 for ZYX 4D X, S, and G respectively).
• ZYX Airy 3 North American retail prices are now $3,450 versus $3,450, $3,650, and $3,950 for AIry 3 X, S, and G.
• ZYX Sigma II appears to be either $11,950 or $12,500. Different prices on two different websites at the time of this posting. I do not know.
• ZYX Diamond retails for $14,900 in North America from the websites I have looked at and noted the changes.Same as before. Only silver and gold coils are priced same as the copper.

Also other ZYX Co. distributors may change their prices (lower or higher). I have no idea and have no plan of keeping track of them. This is the job of a good global agent and I have no intention of doing someone else’s job. I emphasize that all postings on this website are accurate at the time of posting and by nature are not forward looking (Making it clear that I have no idea what happens in the future).

Again, for confirmation of new ZYX North American retail prices, or prices in any country, please contact your preferred dealer to confirm the prices. Regardless, in my humble opinion, even now ZYX Retail Prices Are Bogus. It would be good to hear why there was such a high premium on gold and silver coils for ZYX from April 2009 until recently.

Why are the prices suddenly changed? I prefer not to guess any reasons but I am hoping underneath lies the realization that Audiophiles Are Not Idiots. I sincerely wish ZYX Co. distributors well.